The Vartazarian Law Firm

Safety campaign targets car accidents involving pedestrians

Many California residents enjoy walking, whether they do it for recreation or to reach a destination. While thousands of miles are walked safely each day, some areas have witnessed an increase in car accidents involving pedestrians. Several community and state organizations are working together to increase awareness and combat the rise in incidents.

A new campaign called "Look Both Ways" has been launched by Caltrans and the California Highway Patrol. Other groups involved include the City of Palm Springs, the Palm Springs Police Department and the Desert Regional Medical Center, among others. Lamar Advertising has also partnered with the organizations and has provided numerous billboards throughout the area to increase awareness of the efforts.

The campaign encourages everyone to be aware of all who use the roads, whether it be pedestrians, motorists or bicyclists. Officials cite increases in traffic and population as contributors to the increase of pedestrian-related accidents. Another factor in the incidents is the distraction of cell phone usage.

The goal of the campaign is to reduce the number of accidents and keep more people safe on the roads. The groups hope to start the second phase of the program in Riverside and San Bernardino Counties. Following that, the safety efforts will move to the High Desert area.

Car accidents involving pedestrians can lead to very serious injuries or even death. If an injury or death was caused by someone else's negligence, victims or survivors may choose to file a personal injury or a wrongful death lawsuit. A California personal injury lawyer can help those pursuing litigation. A successful lawsuit can help with unforeseen medical costs or funeral expenses.

Source: Banning, CA Patch, "New Billboards Near Cabazon Highlight Pedestrian Safety: 'Look Both Ways'", Renee Schiavone, Sept. 18, 2017

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